What is the requirement for the display of a real estate brokerage's trade name in public advertising?

The requirement for the display of a real estate brokerage's trade name in public advertising is that it must be prominently displayed. This regulation is in place to ensure that the brokerage's identity is clear and recognizable to potential clients. A prominent display serves to protect consumers by making it easy for them to identify the brokerage responsible for the services being advertised. This helps in fostering transparency and accountability within the real estate market.

Having the trade name prominently displayed also reinforces brand recognition, which can benefit both the brokerage and the consumers seeking services. Clarity in advertising is essential to avoid any confusion regarding who is providing the real estate services, ultimately benefiting the consumers' ability to make informed decisions.